"the spiraling
potential
without and within"
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Table of Contents
PREFACE v ACKNOWLEDGMENTS xi TABLE OF CONTENTS xiii
CHAPTER I: A TEACHER LOOKS
Tuning In TV in America Television and Young People Television and Lowering Literacy Levels Television and the Future Parents and TV Teachers and TV Television and Learning Theory Active and Passive Learning Voluntary and Involuntary Learning Alpha and Beta Brain Waves The Sleeper Effect and Deferred Imitation Piagetian Developmental Sequence Accommodation and Assimilation Formal/Informal/Technical Learning Patterning Thoughts to Consider
CHAPTER II: TELEVISION AND VIOLENCE 29
Violence on American Television: A Perspective Early Research on Television Violence Later Studies Albert Bandura Other Studies with Preschoolers Studies with Elementary School Children and Adolescents Long-Term Field Studies 1972 Surgeon General’s Report Background Information The Surgeon General’s Findings Aftermath Desensitization to Violence Desensitization and the Problem of Fear The Catharsis Theory: An Opposing View Retesting the Catharsis Theory Specific Examples of Imitation and Instigation TV on Trial TV Crime and Criminals in Real Life Industry Attitudes Toward Violence In Perspective: Related Issues
CHAPTER III: TO BUY OR NOT TO BUY:
CHILDREN
Evolution of Commercials on TV for Children The Story of Mattel The Barbie Doll Phenomenon American Kidvid: The Current Outlook Review of Research Findings The Council on Children, Media, and Merchandising and The National Science Foundation General Findings Impact of Food Commercials Over-the-Counter (OTC) Drug Advertising Advertising Codes: Word vs. Deed Marketing Research Techniques: How the Pros Do It Public Reaction and Possible Change Action for Children’s Television Federal Trade Commission Sugared Breakfast Cereals In Conclusion
CHAPTER IV: WHAT’S LEFT AFTER
VIOLENCE AND
Areas of Grey American TV Entertainment: A Brief Overview Attitudes Toward Entertainment The Sexes and Racial Groups Themes and Format of Programs TV Employment The British Study: Mid-1950s The American Study: Early 1960s Television’s Impact on a Child’s Play Television and Formal Education Reading Listening Skills Homework Writing Play and Formal Education Television’s Effect on General Health and Emotional Growth Sleeping and Eating Patterns Other Physical and Behavioral Influences Personal Isolation and Television Narcotic Dysfunction of Television American Schizophrenia In Closing
CHAPTER V: A LOOK AT THE TELEVISION
The Tables Turned Early Beginnings Depression and the Thirties The Forties and War Television and the Fifties The Sixties: Growth and Expansion American Television Today How the TV Game Is Played How TV Shows Happen Industry Members Speak Out Programs and Ads: A Final Look
CHAPTER VI: TELEVISION, EDUCATION,
AND THE
Thoughts and Directions Television and the Classroom Teacher Visual/Media Literacy Program Content and Analysis Commercials and Advertising News Analysis Ideas for General Discussion Be on the Lookout Teacher Education: Practical Training Technology of Learning Teacher Education: Theoretical Training Television and Language Television and the Four Learning Domains Cognitive Domain Affective Domain Psychomotor Domain Moral Domain Further Education and Advanced Research The Mind and Perception Brain Physiology The Self, Play of Tolerance, and the Educator as Entertainer The Self and Concepts of Being Education and the Play of Tolerance The Educator as Entertainer Fine Tuning for the Future
NOTES 273 BIBLIOGRAPHY 287
APPENDICES A Piagetian Developmental Stages 299 B TVQ: Questions and Answers About Television 301 C Let’s Face It: Topics for Family Discussion 305 D Television Literacy and Critical Viewing Skills 307 E Resource List of Organizations and Addresses 309 INDEX 313
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Maurine Doerken's on-going commitment to personal,
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